Collectors receive:
Virtual exhibition featuring artworks by participating artists (interactive HTML + 8K stand-alone app, Windows/Mac OS compatible file with hi-res audio, viewable on VR headsets)
Interactive HTML (1.2GB) / 8K stand-alone app (2.8GB)
Edition of 4 + 8 AP 5 ETH
The entire CATALYST exhibition is offered in an edition of 4 as an interactive HTML on the Ethereum blockchain. The proceeds will be equitably distributed among the artists and collaborators.
EPOCH is proud to present, CATALYST, a group exhibition in collaboration with Honor Fraser Gallery. EPOCH is partnering with Honor Fraser to mount our first hybrid physical/virtual installation. The exhibition features seven internationally celebrated artists who have developed artworks which are situated within a speculative 3D model of LACMA’s forthcoming building, designed by Peter Zumthor. Like chemicals in a laboratory or warm sunlight grazing photosensitive emulsion, the artists in CATALYST use their artwork to provoke and accelerate change, whether that be personal, social, or political. The hybrid exhibition will be on view at Honor Fraser from June 16th to August 26th.
CATALYST, EPOCH’s collaboration with Honor Fraser, is the third chapter in a triptych of virtual exhibitions each set within and around a digital representation of LACMA’s campus. The first two exhibitions in EPOCH’s LACMA Saga PHANTOM LIMB and ECHOES can be understood as architectural precursors to CATALYST. The exhibition’s environment in PHANTOM LIMB was inspired by and modeled after the demolition of LACMA’s Ahmanson building. The term “phantom limb” in context became a metaphorical framework to suggest a sense of loss and displaced feelings of pain and growth. The second exhibition in the series, ECHOES, developed in collaboration with LACMA’s Art + Technology Lab, was modeled after the physical excavation area of LACMA’s east campus, as well as neighboring locales around Wilshire Boulevard. The term “echo” refers to the reverberation of ideas, movements, or events that, like sound waves, collide and coalesce at sites of creative exchange.
Unlike the two exhibitions before it, CATALYST plays out in both physical and virtual environments. Building upon the themes of PHANTOM LIMB and ECHOES, CATALYST is set in a post-apocalyptic LA, drawing inspiration from LACMA’s forthcoming building. This digital environment is experienced using VR headsets placed within a physical installation at Honor Fraser. The interior of the digitally fabricated museum is clean and undisturbed — nearly tomb-like—where viewers can interact with artworks safe from the compounding disasters unfolding outside of the museum’s colossal glass windows. The architectural contours of the forthcoming museum are replicated outside of the headsets, transforming Honor Fraser white walls into undulating partitions of translucent fabric and warm LA light.
The curation and corresponding environments invite us to question the role and responsibilities of our cultural institutions, as well as who these spaces best represent and serve. In turn, CATALYST allows viewers to consider the utility of a single idea/vision/object/building to provoke change in two moments in time — virtually in the present and physically in the future.
1) Install Metamask‘s browser extension if you are on a desktop computer or their app for your mobile device. We have listed the primary offering of the CATALYST Edition on Manifold.xyz. Manifold is an NFT minting platform that enables Web3 creators to mint their own NFT, while maintaining creative ownership, preserving on-chain provenance, and interoperating with all popular NFT marketplaces.
2) If you are acquiring the works with your mobile device, for a better seamless experience, please open the “https://epoch.gallery/catalyst-nft/” URL in your Metamask app browser (icon is in the bottom right corner of screen).
3) By clicking any of our “Available” links will bring you to the asset’s corresponding Manifold webpage where you can connect your Metamask wallet and acquire the editions. Within Metamask you can also deposit Ethereum directly from your bank account.
4) The CATALYST Edition is an interactive HTML. To download the accompanying 8k interactive stand-alone artwork click here. EPOCH Editions permanently stored on the InterPlanetary File System (IPFS).
EPOCH has minted the entire virtual exhibition as an interactive HTML featuring artworks by the participating artists.
The downloadable stand-alone artwork of the entire virtual exhibition, linked to the NFT and stored on IPFS, is in full 8K resolution and hi-res audio (as opposed to the compressed web/interactive version). The fully functioning, interactive artwork requires no web browser and will run on current Windows and Mac operating systems. To experience the artwork in VR, open the exhibition from the interactive HTML stored on the IPFS or directly EPOCH’s website in your VR headset’s browser (compatible with Metaquest, Vive, or Gear headsets) and clicking the VR icon.
Each NFT is editioned and is represented by a corresponding unique (pure not fractionalized), cryptographic ERC-721 token (or NFT), that is recorded on the public Ethereum blockchain.
A PDF of the list of compilation artworks and a copy of the Collector Agreement are stored on-chain.
Legacy EPOCH exhibitions will be eventually released as NFTs.
With each primary sale of the entire CATALYST virtual exhibition, 60% is split evenly between all the participating artists and 40% will be divided between EPOCH and Honor Fraser Gallery.
Each participating artist will receive one Artist Proof (AP) edition at the end of the exhibition’s run. These AP editions are not part of the 4 publicly-offered editions for sale.
With each secondary sale, 10% royalties will be distributed to EPOCH to support the production of future exhibitions.
We use 0xsplits to accomplish our primary and secondary profit sharing.
Yes! You can list your work for secondary sales on a majority of ethereum NFT marketplaces that respects royalty rights. With each secondary sale, 10% royalties will remain with EPOCH to support programming and the production of future exhibitions.
Please note that transactions made with Ethereum cryptocurrency will be processed on the public Ethereum blockchain, and your wallet address will be publicly visible (i.e. on Etherscan.io) when you engage in any transaction. Once you purchase an edition, the transaction will be permanently stored and tracked on the Ethereum blockchain. We neither own nor control the wallet, the public Ethereum blockchain, or any other third party site, product, or service that you might access or use for the purpose of enabling transactions with Ethereum cryptocurrency on our website.
Collectors of the digital asset (the “Asset”) are encouraged to engage both philosophically and financially with this project as innovators in a uniquely collaborative and creative process. Part of that process includes sharing the information and experience by circulating the Asset and all accompanying documentation to others. Every exchange provides an opportunity for the value of EPOCH’s model to be recognized, and for a broader creative community comprised of the contributing artists to receive support: elevating the place of artists, and advocating for environmentally sustainable practices.
All intellectual property pertaining to the Asset including but not limited to copyright, including applicable moral rights, and trademark, remains with EPOCH. The rights to the artworks included in the Asset all remain with the contributing artists. Under no circumstances is Collector allowed to reproduce the Asset in any medium or create derivative works without EPOCH’s specific written consent. Collector’s purchase of an NFT entitles the Collector to ownership of that NFT, the rights to privately or publicly (with proper credit) display the Asset, and to resell the NFT.
There is sometimes the misperception that by owning an artwork, a collector owns all rights including intellectual property rights like copyright. This is not the case with object-based artwork, and it is also not the case with NFTs. Even though a Collector does not have any intellectual property rights in the Asset to which the NFT points, there are definitely responsibilities that come with ownership. The responsibilities that come with either collecting art or participating in society require attention and maintenance. This transaction is no different, and thus, Collector agrees to participate in this NFT ownership pursuant to the terms of the Collector Agreement.
The downloadable stand-alone artwork is in full 8k resolution (as opposed to the compressed interactive web version). The fully functioning, interactive artwork requires no web browser and will run on current Windows and Mac operating systems.
To experience the artwork in VR, open the exhibition from the interactive HTML stored on the IPFS or directly EPOCH’s website in your VR headset’s browser (compatible with Metaquest, Vive, or Gear headsets) and clicking the VR icon.
Since the file is in 8K resolution, you can also play it on a high definition television or project the artwork with a video projector. If you start the application and do not navigate or touch the mouse or trackpad, the artwork will slowly pan though each scene on its own.
EPOCH would like to thank our community of artists who have believed and participated in our experiment. Very special appreciation goes to Honor Fraser and Jamison Edgar from Honor Fraser Gallery for their enthusiasm and dedication to our collaboration, to Nancy Baker Cahill for her generosity and support, and to Hings Lim for assisting modeling key elements. Thank you to our friends, family, partners, and dedicated collectors for whom we continue to do what we do for them.
